At Third River Health, we believe in an integrated care approach that brings together the right experts and services to meet the needs of every patient. To expand access to advanced diagnostic imaging, we are proud to partner with New Beginnings Ultrasound, owned and operated by Lori Bay, RDMS (OB/Gyn).
By housing New Beginnings Ultrasound within our Bryan/College Station location, patients gain access to high-quality imaging while remaining connected to the full continuum of care available at Third River Health, including wound care, endovascular medicine, and hyperbaric oxygen therapy.

About New Beginnings Ultrasound
Since 2014, New Beginnings Ultrasound has provided trusted imaging services across the community. Founder Lori Bay, RDMS (OB/Gyn) brings more than 18 years of experience in hospitals, outpatient centers, and emergency settings.
All exams are read by Board-Certified Radiologists, with results typically available within 24 hours. To ensure the highest standards of accuracy, New Beginnings Ultrasound also partners with JerBear Imaging, strengthening the team-based, integrated care patients receive through Third River Health.
Diagnostic Ultrasound Services
As part of our integrated care model, patients can now access a comprehensive range of diagnostic ultrasound studies on-site, including:
- Abdomen (complete and limited)
- Aorta
- Arterial studies
- Ankle-Brachial Index (ABI)
- Breast
- Carotid
- OB / Pregnancy
- Pediatric
- Pelvic
- Renal
- Soft tissue
- Scrotal
- Thyroid
- Venous Doppler
Pricing: $300 per exam (includes Radiologist reading fee)


Wellness Screening Ultrasound
In addition to diagnostic exams, Wellness Screenings are available for patients who want to take a proactive step in their care. These screenings do not require a physician order and results are typically available within 24 hours.
Screenings offered:
- Aorta
- Carotid
- Liver (gallbladder/renal)
- Thyroid
Pricing: $150 each, or combine all four for $300
Why Choose New Beginnings Ultrasound at Third River Health?
Integrated Care
Seamlessly connected to TRH services, creating a more complete picture of your health.
Trusted Expertise
Led by Lori Bay, RDMS, with nearly two decades of ultrasound experience.
Radiologist-Reviewed Results
Interpreted by Board-Certified Radiologists through JerBear Imaging.
Fast Turnaround
Results typically within 24 hours.
Affordable Access
Transparent, cash-pay pricing.
Convenient Location
Services provided on-site at Third River Health in Bryan/College Station.
Schedule Your Ultrasound
Take the next step in your care with New Beginnings Ultrasound at Third River Health, where diagnostic imaging is part of a larger, integrated approach to your health and healing.